Specializing exclusively in real estate, Wallace & Company is an agency of branding and communications experts who know how to cut through the clutter and connect with homebuyers in an increasingly crowded marketplace.
Based in the Washington, DC-metro area, Wallace & Company has the privilege of calling some of the country's most respected homebuilders and developers our clients. Together with our sister company, Ecendant Interactive, we offer a full complement of traditional and interactive advertising and marketing services.
As a relatively new homebuilder with communities spread throughout Florida, GreenPointe Homes asked us to help them create a memorable, confident brand identity. After learning about their design process and customer orientation, we positioned them as "The Best Way Home." Using bright photography and contemporary colors, we created a friendly, approachable personality for their brand that is easily recognizable in any community.
As a local builder, Integrity Homes needed a brand positioning that allowed it to compete with national builders in the same master-planned communities. Through our envisioning process, we discovered how deeply the value of integrity runs through every facet of the company, and used that as both a mission statement and a call-to-action in their tagline: Stay True. With that as our foundation, we were able to tell a compelling story for the builder that buyers relate to and know is authentic. By building trust, we sped up the homebuyer's decision-making process.
In a first-of-its-kind collaboration, K. Hovnanian Homes worked with internationally renowned designer Piet Boon to create Line K, a collection of modern homes unlike anything the Northern Virginia market has ever seen. With a starting sales price of $1.2 million, we piqued this high-end market's interest with a lifestyle magazine that was mailed directly to our prospects to create drama and excitement. A VIP Grand Opening event was held at the three model homes with Piet Boon and Ara Hovnanian in attendance, and a public grand opening was supported by print ads, radio direct mail and online banner ads.
In Huntington Beach, CA, Pacific Shores was an existing community without a well-articulated brand when Corbelis asked us to reposition it. By refreshing the community's image with strong imagery in a clean look and feel, with a new on-site signage system, we revived the traffic numbers at the community. We also re-engaged the Realtor community with relationship-driven promotions. The community then exceeded its projected sales pace and is very near closeout.
An urban-inspired enclave of high-end brownstones adjoining the grounds of the Music Center at Strathmore in North Bethesda, Symphony Park is just one example of a high-end development that enlisted the services of Fraser Wallace Advertising to specifically reach the Bethesda market. The brand marketing emphasizes world-class design, art appreciation and access to the region's finest shopping, dining and recreation with a nod to European living in the architecture, landscaping, community programming and project marketing. The positioning was established with online and print advertising, and tactile collateral materials that contributed to incredible pre-sales, even in a down market. Those early sales set the tone for the project - Symphony Park is almost sold out.
In the same way your customers don't just buy a house, our clients don't just choose an agency. They choose their people. The ones who will look ahead for them, watch their backs, and give them campaigns they want to stick on their fridge. Meet your crew.
Even if you're not sure you need us yet, you might want to know us. We're happy to brainstorm with you. (It's what we do.) We are always looking for talented people, too, so if you're looking to join our team, get in touch with us here!
Phone: 703.264.6400 • Fax: 703.264.1400 • 45195 Business Court, Suite 120 • Dulles, VA 20166